4.Who would be the audience for your media product?

I had an idea of who my target demographic would be for my magazine. In order to an accurate audience for my media product, I conducted a questionnaire on a website called Question Pro.  It consisted of questions which would help me to decide which demographic I want to aim my magazine at. The questions also showed what my demographic would expect and want from a magazine, e.g. price, colour scheme, topics within the magazine etc. I posted the link to the questionnaire on social networking sites such as Facebook and Twitter, which allowed me to get a larger sample and therefore more accurate results/responses. I then analysed the data from the questions and turned them into several graphs, the graphs were then placed on my PowerPoint presentation. From this I put together an audience profile. This summed up all of my results and showed my “ideal reader”. It is useful to know what type of products my target demographic because this could lead to a sponsorship.

 My audience profile consisted of visually stimulated images as well as statistical information which all related and described my demographic. This concluded that my demographic would be male based, from the age range of 16-21. The results of my questionnaire showed that the most popular music types were, Hip-hop and RnB. I decided to base my magazine on the mainstream genres of Hip Hop, and leave out RnB, as this genre of music is traditionally associated with women. Most of my demographic were still in education, which showed their dreams and aspirations for the future. I decided to incorporate this factor within my magazine and include stories which would inspire young men. The research I carried out showed that my target demographic were into fashion and the latest styles of clothing. I decided to include that within my magazine and within my contents I dedicated a section for fashion and latest trends. As my audience is quite young and most of them are unemployed or only in part-time jobs I decided to keep the cost of my magazine reasonably low. I set the price of the magazine as £2.99. This made my magazine affordable, but it would also mean I get a good enough profit from the magazine. My magazine is also aimed at the ABC1 consumer categories. They aspire to be middle class, which they will acquire through education and qualifications.

These images reflect what type of products and services the target demographic purchase and are fond of. This include their favourite social networks such Facebook and twitter and the latest fashion and technology such as the iPhone and Hollister clothing. This represents what the target demographic use in their day to day lives. This gives e knowledge about the demographic and insight on how to appeal to them when constructing my magazine.